New cloud strategy to reform EU online market


 25.01.2012

Digital agenda commissioner Neelie Kroes has promised to present a European cloud strategy this summer, as part of a plan to reform the online market in the EU.

Digital agenda commissioner Neelie Kroes has promised to present a European cloud strategy this summer, as part of a plan to reform the online market in the EU.

Speaking at a meeting of the IP Forum in the European Parliament on Tuesday (24th January), she said that a harmonised EU digital market would "offer creators the opportunity to make a decent living from their art and consumers, and offer an open place for innovation."

She cited the iPhone application "Angry Birds", created by Finnish video game developer Rovio Mobile, as an example of how cloud technologies could generate huge revenues, noting that its $100 million turnover was "enough to fund 'The King's Speech' [a successful film] eight times over."

The market for cloud, or Internet, computing in which software and information is available on demand, has surged in recent years.

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